The ecological issue and “global warming” widely interests the marketing and management practitioners to employ in the organization. The environmental or green marketing relates to the company’s competitiveness and is used as a spirited frame in the marketplace. The company should distinguish its products and processes by using environmental or green concern and can utilize the ecological marketing strategy as the global competitive edge. The green marketing approach should be considered as a major part of corporate strategic management and through company’s marketing gimix they can make the difference in customer’s view point. The proactive strategic management approach is essential for establishing the green marketing strategy through the environmental marketing strategic system.
The environment of the world is becoming very critical issue for not only people as consumers but also for the management in organizations. Although many dozens of the environmental protection regulations and laws had comprehensive consequences, the need for regulations and laws rancor acceptance because the lingering belief that environmental regulations erode competitiveness. As a matter of fact, growing the environmental regulations resulted from growing scientific evidence concerning environmental degradation, in conjunction with people quality of life movement that inevitably impacted on business strategy and performance.
The responsible businesses eventually contribute their resources to keep the livable and beautiful world by developing the appropriate environmental management with an earliest quite high investment burden. Some believe that the huge environmental investment enormously increases the firm’s costs and leads to higher prices and reduces competitiveness. However, businesses manage under the vibrant management situation that technology, product, process, competitive strategy, and customer needs were all changeable, they constantly discovers the innovative solutions to pressure of all sorts from competitors, customers, and regulators.
So far, there are many appropriate ways for business to being responsible for the environment as conserving the natural resources without consuming any more, developing the sophisticate strategic environmental protection plan, and so on. Faced with the environmental standard measurement by the government, customer, employee, and the activism groups, businesses do respond to the environmental issue of the current and future by analyzing the three areas:- corporate, business and functional current strategies, adequacy of the current strategy for achieving the environmental goal, and the prescription for the future. Many companies have started realizing that they must behave in an environment friendly fashion. They believe both in achieving social & environmental objectives as well as financial objectives. The HSBC became the world’s first bank to go carbon-neutral last year. Other examples include Coca-Cola, which has invested in various recycling activities. Walt Disney World in Florida, US, has an extensive waste management program and infrastructure in place.
People need to be able to trust those who sell them items. Whether it is a television, a house, cars, lights, etc, we need fair and honest business practice. Most would agree that something less burdening on both your wallet and our environment would be the preferred way to go. This is exactly where it would snowball, without question. If our demand was for green markets, the supply would have no choice but to submit.
A clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product. Green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vitality, as it has an environmental and social dimension to it. With the threat of global warming alarming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc., in a safe and environmentally harmless manner should become much more systematized and universal.
Marketers also have the responsibility to make the consumers understand the need for and benefits of green products as compared to non-green ones. In green marketing, consumers are willing to pay more to maintain a cleaner and greener environment. Finally, consumers, industrial buyers and suppliers need to pressurize effects on minimize the negative effects on the environment-friendly. Green marketing assumes even more importance and relevance in developing countries like India & Pakistan.
About the Author
Pervaiz Pyar Ali (MCS / MBA / MCP)
IT Specialist (Tivoli / System X)
IBM – Pakistan
Pervaiz@pk.ibm.com
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If your home was broken into tonight, what would you do? Do you even know if your personal property is covered under your homeowners insurance policy? In the aftermath of a burglary, you’d probably call the police, who arrive hours later because they’re too busy taking care of violent crimes to deal with theft and property crime. It is imperative that you take a proactive approach, both in preventing property crime and dealing with the aftermath.
You worked hard for your HDTV, your video game systems, and your jewelry. If you value these possessions, protect their value by documenting the items you own. Take pictures of your most expensive or prized possessions, noting the make, model, and serial number. Keep these photos, along with your receipts and proof of purchase, in a safe place. Ideally, you should also keep a second copy of this documentation somewhere outside of your home, in case of a fire or other large-scale loss. It is not a bad idea to have your most high-value items appraised; in fact, an appraisal may be required if you wish to have these items specifically included on your insurance policy. Documentation of what you have in your home is crucial when trying to recover its value from your insurance agency.
All photos of your belongings should be high resolution and in color. Record each object’s size, or include a ruler in the photo. Be sure to take pictures of the full view of each object, as well as close-ups of any feature that would impact the value or aid in identification. By routinely photographing and documenting your purchases, you will have an up-to-date record of what you own in the event that you suffer a loss from a burglary or natural disaster. This information is crucial not only for insurance reimbursement, but also for police to track down your stolen goods. For example, such photographs can be distributed to local pawn shops in case the burglar tries to pawn your belongings.
While these methods are essential to recovering your stolen property, you can also prevent property crime from happening to you by taking a proactive approach in safeguarding your home. Install features such as outdoor lighting and security cameras to make your home a less attractive target. Loud alarms on doors and windows can scare away burglars who attempt to enter your home. These simple security devices are inexpensive and easy to implement.
In addition to inventorying your possessions, they should also be kept in a secure location, ideally in a safe. Smaller objects can be kept in disguised safes, such as those designed to look like an everyday household object or even those that look like a light switch on the wall. Even burglars who manage to make it inside will not find valuables hidden in such locations.
Remember, the best time to implement these security features is before something happens. Take a proactive approach to preventing property crime by recording your possessions and safeguarding them from potential burglaries.
About the Author
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A daily and nightly skin care regimen is one of the best habits that anyone can ever have. Even if you use top acne-fighting creams, pimple-busting gels, and skin-clearing lotions, you will not be getting their maximum benefits without applying them regularly. The best products to fight acne are of no use without a skin care regimen. As a matter of fact, a skin care regimen is one of the basic essentials of achieving smooth and Clear Skin.
A skin care regimen does not have to be fussy, tedious, or expensive. In fact, it can be as simple as 1-2-3. Here are the secrets of a simple 3-step skin care regimen.
1. The first step is to cleanse. Begin by splashing some warm water on your face to dislodge accumulated dirt. The warmth of the water will open up your pores and will allow cleansing to deeply penetrate your skin. Wash your face with a facial cleanser and use a gentle circular motion, taking note of cleaning the skin near the hairline and under the jaw. Rinse off completely with cool water.
Whatever you do, don’t use a bar of soap or the same soap that you use for your body for your face. Soaps contain substances that could be much too harsh for your face and can cause Dry Skin, irritation, and acne. On the other hand, there are specially formulated facial soaps that contain Sulfur, Benzoyl Peroxide, or Salicylic Acid, which are considered some of the best products to fight acne.
2. The second step is to tone. Toning is the middle step that a lot of people seem to overlook. What people should know is that toning is a very necessary step in a skin care regimen. In fact, the best products to fight acne today include a skin toner in their Acne Treatment packages.
A skin toner only takes seconds to use. Just soak a cotton ball with the toner, swipe it on your face, and that’s it!
What a skin toner does is it cleans your face of excess facial cleanser and hard water residue. Even these could clog your pores and result into pimples and acne. Aside from its extra-cleaning properties, a toner also closes your pores and prepares the skin for the last step: moisturizing.
3. The third step is to moisturize. Moisturizers help prevent acne by keeping your skin already moist and hydrated. This means that your sebaceous glands don’t have to work overtime to produce natural oils. When these oils are produced in excess, they could clog the pores and become one of the major causes of acne. By preventing the overproduction of excess oils, moisturizers could actually be one of the best products to fight acne.
Those with dry skin can go for extra-moisturizing creams and lotions. For acne-Prone Skin, it is best to use a light, oil-free moisturizer.
So there you have it, the 3 simple steps of skin care. Go ahead and use the best products to fight acne, but make sure you employ them in a daily and nightly skin care regimen.
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Acne (Acne vulgaris) – The Nightmare of Adolescence
Acne (skin condition) or Acne vulgaris is the most common inflammatory skin problem mainly found in teenagers. It is characterized by pimples on the face, back and chest. The bacteria, oil and dead skin when clogged in the pores of the skin becomes acne. The blockages in follicles results in acne.
There is an oil (sebum) producing gland called Sebaceous gland beneath the skin’s surface which helps to moisturize the skin. In some situations like puberty, these glands excrete excess oil that cannot be cleansed expeditiously, which leads into acne.
Acne is most normal during pubescence, which affects 75% of teenagers, and often proceeds into Adult Acne. Acne diminishes over certain period of time for only some people, but it develops as adult acne for most of the people which can be a serious problem. In some cases, it is impossible to predict the duration it will take to disappear completely. Some mortals will carry this problem or condition till their thirties and beyond.
Many factors like heredity, inflammation, pollution, stress, diet, hormonal activities, unhygienic activities etc., contribute to the cause of acne. The more intakes of dairy products, chocolates and food containing more carbohydrate and oily products also cause acne. Touching your skin frequently makes skin pores to absorb more dirt which again results in acne. One has to be extremely hygienic and should follow proper diet from his/her teenage to avoid getting acne problems. Prevention is always better than cure.
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Level 1) Glycolic/35, Lactic/35, Salicylic/20
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Level 1) Glycolic/35, Lactic/35, Salicylic/20
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Level 3) Glycolic/50, Lactic/70, BHA+, HQ+ – Twice as strong as L2
Choosing a Peel:
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1.total body cleanse 2.total body cleansing 3.body cleansing 4. Loose weight and feel healthy through Total body cleansing
Loosing weight was never made so easy and beneficial. Total Body cleansing is the new procedure that has been doing the rounds among many celebrities and stars. It has been among the high class red carpet personalities but was a well kept secret in Hollywood. Now the secret is finally out, when stars put on weight and became a target for media and gossip magazines along with the crazy paparazzi, they actresses just turn to the body cleansing procedure.
There are different colon cleanse available of 3, 5 or 7 day routines depending on individual lifestyles. However the seven day colon cleanses is considered the most ideal. A doctor can be consulted for the proper colon cleanse for you along with if the Total body cleanse is good for you for your health, age and lifestyle.
The total body cleanse involves a colon cleanse which is also commonly known as lemonade fasting and juice fasting along with other terms. This colon helps in losing weight All Over the body in very little time. The total cleansing system comes with a guide helping you with all the details and the various recipes and juices that need to be taken to help you reduce weight. The juices and recipes are not only tasty in flavour but also help the body reduce weight in the right manner and in the right places. The total cleanse is a little heavy on the pocket but will benefit you immensely and comes wit ha guarantee that the product is totally worth the price.
The total colon cleanse should be initially done as a 3 day colon cleanse followed by consumption of a lot of greens that include vegetables, fruits, salads and some juices for the next ten days. These ten days your routine must also include six half workouts, which comprise of three weight lifting exercise and three cardio exercises. These workout sessions will help you reduce or burn almost three pounds of calories while at the same time burning fat while helping add muscle to your body. Once you have followed this routine for ten days, start doing a seven day colon cleanses instead of the initial three day colon cleanse.Folowing this routine and schedule strictly will help you see amazing results in your body structure and health. A jog for a few miles will completely tire you out and will into show you these kinds of results so quickly. Thus the total colon cleanse is beneficial in several ways.
Individuals who are drastically over weight like an excess of 30 pounds more will find the Total Body cleanse beneficial whereas individuals with just a few pounds of excess weight may not see much of a difference. The complete colon body cleanse will show you results of reducing at least 8 to 16 pounds in a matter of just 20 days. Through the total body cleanse, your body will use the stored energy to heal parts of your body that require healing.
Total body cleansing or colon cleansing not only helps you reduce weight and burn fat the right way, but also at the same time regains your lost strength and nutrition along with making you feel great and wonderfully refreshed and energized. To continue feeling this great and the size and weight that you want to be, follow the colon cleanse every few weeks. An approximate of two months gap or so between each body cleanse can be taken.
About the Author
He has been a doctor in the field of total body cleanse and body cleansing for many years. He is one of the highly experienced personnel in the respective field of weight loss through new procedures and techniques, dealing with clients from Hollywood and other famous media celebrities. Keep the motivation and dedication on to reduce weight, through his guidelines and points to help you help yourself.
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Tax Evasion – How Do The Criminal Courts Treat Tax Evaders
The most serious case in this area was handed down by the New South Wales Court of Criminal Appeal in R. v Ida Ronen, Nitzen Roden and Izhar Ronen on the 19th April 2006. The message which the courts delivered in this case is that they will treat all cases of serial tax evasion as extremely serious leading to long periods of imprisonment irrespective of the taxpayer’s individual circumstances even where taxpayers have paid their penalty tax in full. Details of the Ronen case have largely been extrapolated below from judgement of the New South Wales Court of Criminal Appeal. Additional comments have been added as appropriate. The Ronen case is a poignant example of what will happen to serial tax evaders who engage in serious tax evasion when they are detected. Serious tax evasion means evasion of $100,000 or more in tax for which taxpayers are routinely gaoled for 2-3 years for taxation offences even where they are first offenders and of good character. This does not necessarily have to be the case where you obtain competent, professional advice which will assist you to deal not only with the Australian Taxation Office but with the Commonwealth Director of Public Prosecutions following referral. Should anyone wish to explore this opportunity please do not hesitate to contact us, but in the meantime we recommend you read what follows.
The Case
This is one of the most important cases on tax evasion and the types of penalties to be applied. The matter went on appeal to the NSW Court of Criminal. The Ronens were convicted of two offences contrary to the Commonwealth Crimes Act arising from a conspiracy between them to defraud the Commonwealth of taxation revenue for which they were sentenced to terms of imprisonment. Interestingly the Commonwealth Director of Public Prosecutions appealed against what he asserted to be the inadequacies of the sentences imposed and the Ronens sought leave to appeal against the sentences as being harsh as the amount of penalty tax was not properly taken into account.
There was argument over whether the maximum penalty for each offence was relevantly imprisonment for 10 or 20 years following legislative change. It is worthy of note that Mrs Ronen pleaded guilty at the commencement of her sentencing proceedings to an offence under section 31 of the Financial Transactions Reports Act 1988 (Cth) concerning 11 cash transactions each less than $10,000 in value which were structured to avoid reporting the requirements under the Act, the maximum penalty being five years.
The Sentences
Mrs Ronen was sentenced to imprisonment for eight years and six months with a non-parole period of four years and six months. Each of her sons was sentenced to eight years and six months with non-parole periods of five years and six months each. There was also an issue as to whether the sentences should be served concurrently rather than cumulatively.
The Circumstances
Basically the offences arose during the course of the operation of a clothing business and involved a number of companies trading in the retail and wholesale clothing industry through a number of factory outlets selling clothing manufactured by the companies to the public at discount prices under the name of Dolina Fashions. The facts were that the applicants had agreed to defraud the Commonwealth of income tax by concealing a substantial proportion of the cash income generated by these shops. It was apparent that they had concealed somewhere between $15M and $17M with none of the cash taken by them being declared as income in either their personal or company tax returns. By various devices they concealed the greater part of their income with no more than 10% of the cash takings being banked.
What really put the torch under this case was that Mrs Ronen’s former male friend informed on the family’s tax non-compliance. By means of a phone tap further details of the conspiracy came to light and the conversations alerted the authorities as to how much money the applicants were sending overseas which led to a search warrant being executed with the applicants being arrested the same day, 7th February 2001.
Following conviction but before sentence the applicants settled with the Commissioner of Taxation with one of them raising in their grounds of appeal that insufficient weight had been given to the fact that the applicants had paid a considerable amount of penalty tax to the Commissioner.
The Ronens
The background to the matter is important. Mrs Ronen was aged 72 at the date of sentencing and was not in good physical health. She suffered from osteoporosis; lower back pain; osteoarthritis of both knees; conjunctivitis and bilateral cataracts; high blood pressure and was depressed. She was a successful businesswoman who had worked hard to establish her business and was a good mother to her sons. The judge accepted that Mrs Ronen would find prison extremely difficult particularly in view of her health. She presented a large number of references and testimonials attesting to her qualities as a mother, grandmother and friend; her charitable work and her contrition and the responsibility which she felt she owed her two sons.
Nitzen Ronen was 47 years of age, married with four children between the ages of 1 and 6½ years. He pleaded guilty, regretted his conduct and the effect on his children. He presented a number of references to the court outlining his philanthropy, being depicted a hard and industrious man with considerable skill and experience of the clothing industry. As for Izhar Ronen, he was 46 years of age, married with two children aged 17 and 16; he was shamed by the whole experience and he likewise produced testimonials as to his generosity and hard work.
The Trial Judge’s Findings
The judge said that their situation was tragic and each offender was a person of previous unblemished good character who each worked very hard to establish and maintain a highly successful business with each being well-respected in the community and who practise philanthropy at a high level. They were regarded as outstanding family members who were well regarded by friends and acquaintances with each being imprisoned awaiting sentence for the most serious of crimes. Although the judge was aware of the impact of a sentence of imprisonment on the families of her sons he could find nothing exceptional that would permit him to impose a lesser sentence on that account despite the obvious contrition and remorse demonstrated by them including the settlement of the civil actions with the Commissioner.
Grounds of Appeal
The four grounds of appeal relied upon by the applicants were:
1 The sentencing judge erred in finding that the maximum penalty for the offences was 20 years imprisonment.
2 He had failed to have proper regard to
a) the imposition of penalty tax;
b) the general and specific deterrents attaching thereto; and
c) the level of punishment inherent in the imposition of penalty tax.
3 The judge was in error in partially accumulating the sentences.
4 The sentences were excessive.
5 Under section 135.4 of the Criminal Code Amendment (Theft, Fraud, Bribery and Related Offences) Act 1999 the maximum penalty for offences falling within this section is imprisonment for 10 years.
The relevance of Penalty Tax
What is of haunting significance here is the role to be played by the payment of penalty tax to the Commissioner before the sentencing proceedings have commenced. The judge had evidence before him that the Commissioner imposed penalties under section 226J of the Income Tax Assessment Act 1936 (Cth) of $7,180,508. That section deals with penalty tax where the shortfall results from intentional disregard of the law and the taxpayer is therefore liable to pay by way of penalty an additional amount of tax equivalent to 75% of the shortfall amount or part thereof. The question is – what effect should be given to the fact that the applicants had paid a considerable amount of penalty tax. The judge quoted from a number of authorities but the one which is of most importance is DPP v Hamman (NSW CCA, Unreported, 1 December 1998). Sheller J.A. stated
“General deterrence is a predominant consideration when sentencing for offences of defrauding the revenue.
Appeal courts have discussed and emphasised the seriousness of frauds committed to the detriment of the public revenue …
While undoubtedly it is a matter to be taken into account, it is, in my opinion, of small account that when caught out the offender pays the amount due and additional tax by way of penalty for which the offender is liable to a greater or lesser extent, according to the Commissioner’s discretion, whatever the reason for non-disclosure. Past integrity and good character, devotion of family and work and contributions to the community, impeccable though they have been, carry little weight … when the respondent was caught out.”
knowing that he had understated his income by very large amounts for his own benefit or advantage.
Apart from penalty tax the applicants were also liable for GIC under section 204(3) of the Income Tax Assessment Act 1936 as it relates to the post-assessment period.
Essentially where applicants wish the court to take into account the full impact of penalty tax as a matter of mitigation of sentence they have an onus of demonstrating the impact of the penalty upon them. Unfortunately the Ronens failed to do this.
Accumulation of Sentences
Generally it is a matter for the sentencing judge as to whether to make sentences concurrent or cumulative. One circumstance is where the discretion must be exercised in favour of cumulative sentences is where the appropriate sentence for one offence cannot comprehend or reflect the criminality involved in all the offences. Obviously in this case this was the approach taken as there was not one offence encompassing the whole of the criminality involved in the conspiracy.
Were the Sentences Excessive?
The applicants’ criminality fitted within the worst category given the length of time over which the conspiracy operated, the amount of money defrauded from the Commonwealth and the manner in which the fraud was carried out. There is little mitigation to the subjective features of the applicants having regard to the period of the offence and its systematic nature.
The most important aspect of punishment in relation to frauds on the Commonwealth revenue is general deterrence. Although the payment of penalty tax has some deterrent effect, it is not usually of the same magnitude as imprisonment even though the person is of good character and well respected in the community. It was particularly important in this case to denounce a decade of persistent, fraudulent conduct and the contempt of the taxation laws motivated by pure greed. The payment of penalty tax could not sufficiently achieve that purpose. The court was not persuaded that any lesser sentences were warranted because of the serious nature of the offences committed by the applicants.
Comments
What is particularly sobering is that the Crown was of the view that the total sentence of 8½ years was manifestly inadequate as against the statutory maximum of 20 years under the earlier legislation on which the crown sought to rely. Obviously it is open to the Crown in appropriate cases to seek to have tax evaders incarcerated for periods of up to 20 years where money laundering is involved. Tax evasions can be a very serious lesson in tax non-compliance. Should you be tax non-compliant call LAC Lawyers to obtain competent, professional legal advice.
About the Author
Frank Egan is the Chief Executive Officer of LAC Taxation Lawyers Sydney
and has over 27 years of experience as a lawyer.
Thinking of buying a collagen skin repair cream? Maybe, you were thinking of buying one of those supplements that’s supposed to be a collagen booster. Either way, you might be interested to know what collagens are and how the fibers are produced.
In a word collagens are proteins. They may exist as molecules or as fibers. Not only do they contribute to the skin’s firmness and elastic nature, they are also present in bones, tendons, joints, veins and organs. They make up 25-35% of the total body protein count.
Collagen skin repair creams contain a processed form of the protein derived from animals, fish or plants. During processing the fibers are broken down into a globular form that is more like other proteins, than natural collagens. The molecules of these creams are too large to penetrate the skin’s outer layers, which are primarily composed of the protein keratin. The elastic fibers are located four-five layers below the skin’s surface.
A collagen booster supplement may be derived from chicken bones or other animal parts. They were first used to increase protein intake for people that were interested in building muscle. But, since it is not a complete protein, most fitness experts now recommend whey supplements for that purpose.
When collagen booster supplements hit the digestive system, they are broken down into the three amino acids they contain. These are not essential amino acids, meaning that the body can produce them from other amino acids. So, your body may decide to use them or not. No one knows for sure.
A collagen skin repair cream may make a cosmetic improvement in your skin’s appearance, because the gelatin dries to a semi-transparent mask that makes your face appear smoother. Creams containing the active form of keratin do the same thing, but also provide additional benefits.
There is only one active form of keratin. It is derived from sheep’s wool and the processing methods are patented. Lotions containing it have been shown in clinical studies to increase the production of new cells and fibers, something that normally slows down with age.
Pro-collagens are molecules secreted by the cells that combine with other amino acids to form tropo-collagens. These tropo-collagens self-assemble into fibrils. Bundles of fibrils create a fiber, which then becomes attached to a cell and begins to perform its role in improving firmness. Increased cellular production means increased amounts of pro-collagen.
Increased cellular production, something a collagen booster will not do, also means improved thickness. The skin normally becomes thinner with age. As it thickens the skin’s layers, fine lines disappear and wrinkles become less deep.
So, basically a collagen skin repair solution should contain active keratin, as well as other nourishing ingredients. A collagen booster won’t do anything except increase your protein intake. A multi-nutrient formula containing a variety of amino acids would be a better choice for dietary supplementation.
Anyone over the age of 30 can benefit from an effective collagen skin Repair Lotion, but only if it contains the right ingredients.
About the Author
Dr. Valerie Rosenbaum is a dermatologist who has spent the last several years researching natural skincare products
in an effort to find the best Skin Care products available for her patients. The product line she found is all natural using Phytessence Wakame
, Nano-Lipobelle HeQ10 & Cynergy TK. To learn what she found visit her website http://www.DefendYourSkin.com
Proactiv Solution 3 Step Acne Fighting System plus Refining Mask – 4 Piece Kit Wth this 3 Step Acne Fighting System kit, your on your way to clear, beautiful skin! Now you can fight the blemishes you have and help prevent new ones before they start! Proactiv offers a full-face acne clearing system that’s strong enough to clear stubborn acne but gentle enough to use everyday. Treating full face c…
Tanning lotions can plan an important role in your tanning bed experience. The problem is that if you are new to the tanning bed scene it may be difficult to choose the right tanning lotion for you. Need help choosing the right lotion? When choosing the right lotion, you should take into consideration your skin type. Skin type makes a difference and if you choose the wrong type of lotion for your skin type, chances are the lotion will be useless to you. There are five types of lotion, type I, II, III, IV, and V. The lighter your skin tone, the closer to type I lotion you should try. The darker the skin tone, the closer to type V lotion you should try. There are other factors you should consider too. If you burn easy, you should choose a lotion that has a cooling agent, try tyrosine. It cools the skin and helps prevent burns. Also be sure that in addition to using the lotions for tanning beds, when choosing the right lotion, you also choose the find out about the right sunblock. Even though you are putting lotion on, it doesn’t contain sunblock and a tanning bed can carry some of the same risks as sun bathing would. Some tanning beds recommend a sunblock and others don’t so ask the staff at the tanning salon what is recommended for their tanning bed. Using a tanning bed can cause your skin to become dry. When the skin is dehydrated it certainly is not at its best as it can start to peel. When the skin begins to peel, you may loose that beautiful tan you worked so hard for. Choosing the right lotion may include a lotion with a moisturizer in it. Moisturizer can help your skin look its best and give you that healthy glow that is so desirable. When choosing the right lotion, also consider whether you want a lotion that helps you exfoliate. When you exfoliate, you clear your skin of dead skin cells. It is dead skin cells and oil collecting in the pores that cause acne, so if you have a problem with acne, you might choose one that exfoliates. A tanning lotion that has amino acids can stimulate the production of melanin which is the substance in our skin that increases pigmentation in the skin. The more melanin you have the darker your skin is. If you increase your melanin production you darken your skin. Choosing the right tanning lotions can be one that includes antioxidants. Antioxidants decrease the chance of wrinkles caused from the tanning bed. Also consider that some lotions are designed for beginners and others are made for those who are more experienced tanners. Choosing the right tanning lotions can be an important step in the tanning process. If all else fails, you can always ask the staff of the tanning salons what they recommend. They are trained and can help you if you still can’t decide on the right lotion for you.
About the Author
Island Tropic Lotions has been in the tanning business for almost 10 years. Wholesale Tanning Lotion
The AeroBed Premier Comfort Plus Twin Bed is the perfect bed for overnight guests, visiting family and friends, vacation homes, dorm rooms, or anywhere you need a quick and comfortable extra bed. The AeroBed Comfort Plus features a powerful recessed pump, which allows you to use your AeroBed on standard size bed frames, waterbed frames, sofa beds, futons, and on the floor too. The bed inflates i…
Our dual cushion tubside bath mat eliminates sore elbows and kneew. Now you can comfortably clean the tub, kids and even pets without the unnecessary stress on elbow and knee joints. This unique bath mat is designed with 2 comfortable cushions that take the pressure off! Includes 8 suction cups that keep the mat securely in place. Antimicrobial, mildew and water resistant. Easy to clean, just toss…
Breathe in freshness with an easy and effective way to eliminate everyday household odors in fabrics.
Leading research scientists and the home fragrance experts at Slatkin & Co. have collaborated to create true-to-life fragrance blends that actually eliminate odors with Patented Fresh Source technology. Fresh Source is proven to fight everyday household odor molecules, so odors are eliminated, l…
Best Body Moisturizing Cream – Proven Ingredients That Work to Give You Healthy Vibrant Skin
Are you frustrated with trying to find the best body moisturizing cream for your skin? Are you tired of wasting money on skincare products that don’t work?
Let’s face it, the skincare market is huge. More and more products are on store shelves brought to you by big Skin Care companies. But how can you tell if all those skin care creams, lotions, moisturizers and even gels are worth your money?
Trying to find the best body moisturizing cream is frustrating…not to mention difficult. There are so many products in the marketplace today that choosing the right product containing safe, effective ingredients is confusing.
Many skincare companies, nowadays, claim to have the best body moisturizing cream product. But, how do you know which one to choose?
Yes, many products claim to be “the best” body moisturizing cream. In actuality, they’re a long way from being the best, having effective results or even proving they’re healthy for your skin.
How can you find out which ones are a waste of your time and money? Easy, you just have to look at the ingredients!
When you’re looking for a moisturizing body cream product, check out the ingredients label. Many skincare creams usually contain chemical additives like alcohols, fragrances, mineral oils or parabens which are ineffective and unhealthy for your skin. Why? They can lead to clogged skin pores, allergic reactions, skin irritation and even cause cancer.
What moisturizing skincare products don’t contain are the few vital substances needed to give you healthy and vibrant skin. What are the missing ingredients — natural ingredients like Cynergy TK, Coenzyme Q10 and Phytessence Wakame.
These cutting-edge ingredients should be contained in the best body moisturizing cream to be healthy and effective. After researching these powerful natural substances, here’s why I recommend you look for the following ingredients in a moisturizing body cream product:
Cynergy TK — this powerful substance, from the wool of the New Zealand sheep, contains functional keratin. The keratin protein has the ability to increase your body’s own production of collagen and elastin naturally. This boosts the rate of healing your skin cells, smoothing your fine lines and rejuvenating your skin.
Coenzyme Q10 — called Nano-Lipobelle H-EQ10, this special form of CoenzymeQ10 penetrates deep and more effectively into your skin. It supplies skin with powerful antioxidants which provide an anti-wrinkling effect. It also increases the collagen and elastin production and helps rejuvenate skin cells to keep skin toned.
Phytessence Wakame — an extract from a Japanese sea kelp rich in vitamins, antioxidants and minerals like sodium, iron, potassium, calcium, B-group vitamins, antioxidants important for skin health. Known in Japan as a beauty preserver for its ability to keep human skin looking young and beautiful.
This is the easiest way to find healthy, effective moisturizing skincare products. Just remember that prevention is the key to keep your skin looking young, healthy and vibrant for years to come.
Visit my website today for more information on the best body moisturizing cream and the powerful ingredients listed above. All ingredients are safe, healthy and effective and from a high quality skin care company located in New Zealand. A company committed to using only natural ingredients.
About the Author
Marcia Kruger is a researcher, editor and passionate advocate of a natural healthy lifestyle which includes skin care and supplementation. Marcia enjoys sharing and introducing people to the best natural products she finds and uses herself daily.
Visit her latest site http://www.health-beauty-and-vitality.com to learn about clinically tested and scientifically proven natural skin care ingredients for women and men.
The eyes, ears and their surrounding tissues should be regularly maintained to remove tear stains and debris from around the eye and prevent buildup of wax, dirt or debris in the ear canal and flaps. However, because of the complexity of these organs, special attention must be used in choosing the right product. Nutri-Vet eye and ear cleansing products contain combinations of gentle yet effective…
Pure Swiss Glacial Water*Nature’s pure form of moisture*Swiss Botanicals*Skin Nourishing*100% Natura
St. Ives Apricot Scrub Gentle-6oz
St. Ives 24 Hour Moisture with Hydratant(Advanced Moisture Lotion)-14 FL oz
St. Ives Refreshing Aroma Steam Moisturizing Body Wash-12 Oz
St. Ives Apricot Radiance Cleanser Blemish-Fighting Face Wash (oil free)-6.5 fl oz…
New Demo Unit from our Display Case. Never Used. Full Warranty. Moisture Balance Analyzer – Measures Moisture to 0.1%. Used for many applications, ranging from corn, sludge, sludge cakes, powder, wood chips, dried fruit, meal, rice, Wastewater, brine, soil, jerky, brush, bark, twigs, concrete, food, meat, dried vegetables and many more….
Dove cool moisture beauty bar soap contains an ultra-light hydrating formula and the crisp, soothing scent of cucumber and green tea. It refreshes and leaves skin feel fresh….
Enriched with vitamin B5, known to help with tissue repair, Hydrating B5 Gel replenishes nutrients the skin needs to feel smooth and appear younger.This moisture-enhancing gel contains hyaluronic acid, the body’s natural hydrator, to bind moisture to the skin. Hydrating B5 Gel is recommended for use with vitamin C treatments and will help maximize the benefits of your daily moisturizer….
Cocoa Butter is an all-natural vegetable fat derived from cocoa beans. Also called Theobroma oil, Cocoa Butter is one of the most stable fats known and has a very mild chocolate flavor and aroma. Christopher Columbus is believed to have brought the first cocoa beans back to Europe as part of the treasures of the New World….
Honey Babe Moisture Creme 80ml tube Contains pure natural manuka honey, aloe vera and sweet almond oil in a smooth and creamy lotion to naturally soothe, soften and moisturise. Protects baby?s delicate skin from the harsh external elements….
Plantago Fibres Decrease Risk Of Development Of Arteriosclerosis
INTRODUCTION
Arteriosclerosis leading to development of coronary heart diseases is main cause of death in men and women All Over the world. Risk factors for arteriosclerosis are smoking, fatty diet, alcoholism, sedendary life style and genetic variations.1 Research reported by medical researchers concludes that the use of plantago is an effective and well-tolerated part of a prudent diet for the treatment of mild to moderate hyperlipidemia. Some rcent studies proved that ispaghula or psyllium incorporated into food products is more effective at reducing blood glucose response than use of a soluble-fiber supplement that is separate from the food.2,3,5,6 Although the cholesterol-reducing and glycemic-response properties of psyllium-containing foods are fairly well documented, the effect of long-term inclusion of ispaghula in the diet has not been determined.4,1-2The bioactive agent of plantago is a soluble, viscous xylan fiber. It is thought that this polysaccharide stimulates the conversion of cholesterol to bile acids and that it stimulates fecal excretion of bile acids. Plantago may also decrease the intestinal absorption of cholesterol.5,7-8Hyperlipidemia may be primary or secondary depending on cause. Hyperlipidemia is the major cause of coronary heart disease (CHD) and atherosclerosis. It is proved that there exists a link between serum cholesterol levels and risk of CHD. A 1% drop in serum cholesterol reduces the risk of CHD by 2%.6Arteriosclerosis of the coronary and peripheral vasculature is the leading cause of death among men and women in the United States and worldwide.7Human body uses cholesterol to produce many hormones, vitamin D, and the bile acids that help to digest fat. It takes only a small amount of cholesterol in the blood to meet these needs.8 If human body have too much cholesterol in bloodstream, the excess is deposited in arteries, including the coronary arteries, where it contributes to the narrowing and blockages that cause the signs and symptoms of heart disease.9-11
PATIENTS&METHOD Study was conducted in Basic Medical Sciences Institute, Jinnah Postgraduate Medical Centre, Karachi, from January to July 2006.Forty patients of primary hyperlipidemia were enrolled in the study, selected from ward and OPD of National Institute of Cardiovascular Diseases (NICVD), Karachi. Previously diagnosed and untreated primary hyperlipidemic patients of either sex, age range from 21 to 60 years were randomly selected. Patients with peptic ulcer, hepatic disease, alcoholism, hypothyroidism, diabetes mellitus, and renal disease were excluded from the study as these diseases can mask hyperlipidemia in patients.10 Written consent was obtained from all participants. The study period consisted of 90 days with every second week follow up visits. Name of the patient, his/her age, sex, occupation, address, previous medication, date of follow up visit and laboratory investigations, etc of each patient was recorded on a Performa, especially designed for the study. All base line assessments were taken on the day of inclusion (Day-0) in the study and a similar assessment was taken on Day-90 of treatment. After fulfilling the inclusion criteria patients were divided in two groups, i.e.Drug-1 (3 gram of ispaghula husk) and Drug-2 (placebo capsules, containing equal amounts of partly grinded wheat) groups. Twenty hyperlipidemic patients of group-1 were provided packets containing 3 gram of ispaghula husk and were advised to take one packet thrice daily along with diet control and exercise for 40-60 minutes (brisk walk). This regimen was followed for three months.
Twenty hyperlipidemic patients of drug-2 group having moderately ‘high’ lipid profile were included in this group taken as control, and were advised to continue on isocaloric weight maintaing diet, i.e. step-1 diet8 and regular brisk walk for next three months. Patients of this group were provided capsules containing equal amount of partly grinded wheat and orange flavor, taken one capsule thrice daily after meal for three months.
Patients were advised to come in OPD, every two weeks for follow up to check blood pressure, weight, pulse rate and general appearance of the individual. Drug compliance to the regimen was monitored by interview and counseling at each clinical visits. Serum total cholesterol was estimated by the enzymatic calorimetric method (Rivelles et al 1994) using kit cat. # 303113050 by Eli Tech Diagnostic, France.10 Triglycerides were also estimated by enzymatic calorimetric method, using kit Cat. # 304710050 by Eli Tech Diagnostic. France. HDL- C was determined by using kit Cat. # 303210040 by Eli Tech Diagnostic, France. Serum LDL-cholesterol was calculated by Friedwald formula described by Davidson et al11 (LDL-Cholesterol = Total Cholesterol-(Triglycerides/5 +HDL-Cholesterol) also quoted by Delong et al (1986)12 and Beamount et al (1970).13 Data were expressed as the mean ± SD and “t” test was applied to determine statistical significance as the difference. A probability value of <0.05 was the limit of significance.
RESULTS Thirty eight patients completed the over all study period. Two patients withdrew from one group (Ispaghula group) due to metallic taste of ispaghula husk. Tables showing base line and post treatment values are self explanatory. When results were summed up and test parameters were compared, it was seen that, after 90 days of treatment with ispaghula husk, serum total cholesterol decreased from 228.27±4.89 mg/dl to 199.22±2.30 mg/dl, which is highly significant statistically (P<0.001). The overall percentage change from day-0 to day-90 was -12.72, as shown in table no 1. LDL-Cholesterol level in these patients at day-0 was 159.72±5.70 mg/dl, which reduced by 90 days of treatment to 129.55±2.81 mg/dl, which is highly significant statistically (P<0.001). The overall percentage change from day-0 to day-90 was -18.88, as shown in table no 1. In placebo group at day-0, the serum total cholesterol level was 215.95±2.47 mg/dl, which decreased to 208.70±5.38 mg/dl, which is non significant statistically (P>0.05).The overall percentage decrease in the parameter was -3.35 as shown in table no 2. LDL-Cholesterol in placebo group at day-o was 150.75±2.67 mg/dl which reduced to 148.80±2.28 mg/dl, which is non significant statistically (P>0.05) as shown in table no 3.
DISCUSSION HMG-CoA reductase inhibitors, nicotinic acid, fibrates and Psyllium are important and commonly used lipid lowering drugs.14 Among these Ispaghula has its own remarkable role to decrease serum total cholesterol and LDL- cholesterol.15 In our study, serum total cholesterol decreased 12.72 % in 90 days of treatment with Ispaghula husk in hyperlipidemic patients. Our study matches with the study of Anderson et al5 who observed almost same changes in serum total cholesterol and LDL- Cholesterol of 26 male patients, treated with 3.4 grams of Ispaghula thrice daily for two months. Our study also matches with the study of Maciejko et al6 who observed 12.00 % decrease in serum total cholesterol and 16.12 % decrease in LDL-Cholesterol in 40 hyperlipidemic patients treated with 4 grams Ispaghula husk for the period of four months. Our results regarding decrease in serum total cholesterol level contrasts with the results of research study conducted by Haskell et al7who observed only 6.11 % decrease in total cholesterol levels in 40 hyperlipidemic patients, when they used 2 gram ispaghula husk in 18 female patients for the period of two months. This change in results may be due to changes in gender of patients, and duration of drug used. He has mentioned the mechanism of action of Ispaghula husk that these ispaghula fibers stimulate bile acid synthesis in liver through 7 α-hydroxylase activity. Second mechanism, he described is diversion of hepatic cholesterol for bile acid synthesis. Effect of ispaghula husk on absorption of cholesterol and fat appeared minimal but may make a small contribution to cholesterol lowering. Additional mechanisms such as inhibition of hepatic cholesterol synthesis by propionate and secondary effects of slowing glucose absorption may also play a role.3 In our study placebo group proved 3.35 % reduction in serum total cholesterol and 1.29 % reduction in LDL-Cholesterol. These results matches with the study of Bays H and Stein EA20 who observed same effects of placebo given to 44 male and female hyperlipidemic patients having moderately serum total and LDL-Cholesterol. Their study shows 2.89 % reduction in serum total cholesterol and 2.21 % reduction in LDL-Cholesterol. Results of research study conducted by Jones PJ and AbuMweis SS21 do not match with our results. They observed 5.98 % and 9.97 % reduced levels of serum total cholesterol and LDL-Cholesterol, respectively, in 109 hyperlipidemic patients treated by ispaghula husk 3 gram daily for the period of 24 weeks. These changes in results may be due to their double blind research design, large sample size and environmental factors like in that study all hyperlipidemic patients were admitted at Lipid Research Centre, so were closely observed and advised for brisk walk and to take controlled step-1 diet.8 Drug compliance between our and their study was same, i.e. in our study patients discontinued taking ispaghula due to its metallic taste. In their study eleven patients discontinued to take ispaghula, mostly due to its metallic taste. Another study conducted by Erkkilla AT et al2 also contradicts with our study as they observed only 12.22 % reduction in LDL- Cholesterol when 3 gram ispaghula was administered in 14 female hyperlipidemic patients above the age of 40 years. Our study proved 18.88 % reduction in LDL-Cholesterol levels which is much higher than 12.22 %. Change in these results may be due only female gender and age which was specifically above 4o years in their study. . Our study comprised of both male and female hyperlipidemic patients with age range between 21-60 years.
REFERENCES
1. Jenkins DJ, Kendall CW, Marchie A, Faulkner DA, Wong JM, de Souza R, Emam A, Parker TL, Vidgen E, Trautwein EA, Lapsley KG, Josse RG, Leiter LA, Singer W, Connelly PW (2005). Direct comparison of a dietary portfolio of cholesterol-lowering foods with a statin in hypercholesterolemic participants.Am J Clin Nutr. Feb;81(2):380-7
2. Bays H, Stein EA (2003). Pharmacotherapy for dyslipidaemia–current therapies and future agents.Expert Opin Pharmacother. Nov;4(11):1901-38
3. Sulli MM (2003). OTC product: metamucil plus calcium for regularity and calcium supplementation. J Am Pharm Assoc. Mar-Apr;45(2):304
4. Moreyra AE, Wilson AC, Koraym A. (2005). Effect of combining psyllium fiber with simvastatin in lowering cholesterol. Arch Intern Med; 165: 1161-6
5. Anderson JW, Davidson MH, Blonde L, et al (2000). Long term cholesterol lowering effects of Psyllium as an adjunct to diet therapy in the treatment of hypercholesterolemia. Am. J. Clin. Nutr; 71:1433-8.
6. Maciejko JJ, Brazg R, Shah A, Rubenfire M. (1994). Psyllium for the reduction of cholestyramine associated gastrointestinal symptoms in the treatment of primary hypercholesterolemia. Arch. Fam. Med; 3: 955-60
7. Haskell WL, Spiller GA, Jansen CD, Ellis BK, Gates JE (1992). Role of water soluble dietry fibre in the management of elevated plasma cholesterol in healthy and hyperlipidemic patients. Am. J. Cardiol; 69: 433-39
8. Wei ZH, Wang H, Chen XY, Wang BS, Rong ZX, Wang BS, Su BH, Chen HZ (2009).
Time- and dose-dependent effect of psyllium on serum lipids in mild-to-moderate hypercholesterolemia: a meta-analysis of controlled clinical trials. Eur J Clin Nutr. Jul;63(7):821-7
9. Ganji V, Betts N (1995). Fat, cholesterol, fiber and sodium intakes of US population: evaluation of diets reported in 1987–88 Nationwide Food Consumption Survey. Eur J Clin Nutr; 49: 915-920
10. Rivellese AA, Auletta P, Marotta G, et al (1994). Long term metabolic effects of two dietry methods of treating hyperlipidemia. BMJ; 5: 10-14.
11. Davidson MH, Rosenson RS (2009). Novel targets that affect high-density lipoprotein metabolism: the next frontier. Am J Cardiol. Nov 16; 104(10 Suppl):52E-57E.
12. Delong DM, Delong ER, Wood PD, Lippel K, Rifkind BM (1986). A comparison of methods for the estimation of plasma lowand very low-density lipoprotein cholesterol. JAMA; 256:2372-2377.
13. Beamount JL, Carlson LA, Cooper GR (1970). Classification of hyperlipidemias and hyperlipoproteinaemias. Bull. WHO; 43: 891-908.
14. Charland SL, Malone DC (2010). Prediction of cardiovascular event risk reduction from lipid changes associated with high potency dyslipidemia therapy. Curr Med Res Opin. Feb; 26(2):365-75.
15. Vega-Lopez S, Conde-Knape K, Vidal-Quintanar RL, Shachter NS, Fernandez ML. (2002). Sex and hormonal status influence the effects of psyllium on lipoprotein remodeling and composition. Metabolism.; 51: 500-507.
16. Anderson JW, Davidson MH, Blonde L, et al (2000). Long term cholesterol lowering effects of Psyllium as an adjunct to diet therapy in the treatment of hypercholesterolemia. Am. J. Clin. Nutr; 71:1433-8.
17. Maciejko JJ, Brazg R, Shah A, Rubenfire M. (1994). Psyllium for the reduction of cholestyramine associated gastrointestinal symptoms in the treatment of primary hypercholesterolemia. Arch. Fam. Med; 3: 955-60
18. Haskell WL, Spiller GA, Jansen CD, Ellis BK, Gates JE (1992). Role of water soluble dietry fibre in the management of elevated plasma cholesterol in healthy and hyperlipidemic patients. Am. J. Cardiol; 69: 433-39
19. Olson BH, Anderson SM, Becker MP, Anderson JW, Hunninghake DB, Jenkins DJ, LaRosa JC, Rippe JM, Roberts DC, Stoy DB, Summerball CD, Truswell AS, Wolever TM, Morris DH, Fulgoni VL., 3rd (995). Psyllium-enriched cereals lower blood total cholesterol and LDL cholesterol, but not HDL cholesterol, in hypercholesterolemic adults: results of a meta-analysis. J. Nutr; 127: 1973-80.
20. Bays H, Stein EA (2003). Pharmacotherapy for dyslipidaemia–current therapies and future agents.Expert Opin Pharmacother. Nov;4(11):1901-38
21. Jones PJ, AbuMweis SS (2009). Phytosterols as functional food ingredients: linkages to cardiovascular disease and cancer.Curr Opin Clin Nutr Metab Care. Mar;12(2):147-51
About the Author
Authors:
Shah Murad, Professor, Pharmacology, Lahore Medical and Dental College, Lahore.
In this campy musical comedy (short film) about show business, the lead actresses face numerous distractions during the production of a film… airplane noises, lawnmowers, barking dogs, and cell phones. Will these distractions interfere with their acting? Will the production be delayed? Oh no… because in Hollywood, a good editor can Fix It In Post. But can he sing in key?This product is manufac…
What it is:A 2% hydroquinone skin lightening treatment gel. What it is formulated to do:Even after an acne blemish is gone, darkening of the area can persist for days or weeks afterward. This unique formula helps fade unwanted discoloration caused by breakouts or freckles by improving skin clarity two ways. First, hydroquinone lightens hyper-pigmented areas, while Alpha-Hydroxy Acids exfoliate …
Even after your blemishes have faded away, you may be stuck with unsightly souvenirs. These dark spots, called hyperpigmentation, are the result of your body’s natural inflammation response. The Post-Acne Spot Lightening Gel’s patented formula improves skin’s clarity by infusing powerful skin lightening agents and exfoliating damaged cells.Patented, scientifically proven formula lightens unwanted …
In 1851 Leo Tolstoy enlisted in the Russian army and was sent to the Caucasus to help defeat the Chechens. During this war a great Avar chieftain, Hadji Murád, broke with the Chechen leader Shamil and fled to the Russians for safety. Months later, while attempting to rescue his family from Shamilâs prison, Hadji Murád was pursued by those he had betrayed and, after fighting the most her…
Cleverly elucidating the somber diaspora of Iraqi Jews, this collection of stories explores the little-publicized migration of a people escaping oppression, only to be confronted with the difficult realities of new nations and customs. Tova Sadka’s work spans Iraq, Israel and the U.S. with beautiful, laconic prose, magnifying the everyday adversity of immigrants.The short stories and novella in “F…
Hey Everyone, Kyle here, I just want to thank you for checking out my site dedicated to healing acne. I think you’ll really enjoy my story and the information I have about clearing up your skin.
